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• Translation & Writing BtoB Marketing Content
• Software Localisation/Globalisation
• Field Marketing Services for the IT Industry
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If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.
Nelson Mandela
WORDS FOR ACTIONS
A 2014 Forbes survey states: « Content is King ». « King » or « not King », quality content is essential to your marketing activities and the words you choose are key to effectively drive pertinent programmes, generate leads and increase the visibility of your company.
This content must be different and customised according to the channel of distribution such as web, email or hard copy, and also the market, customers and context. In short, content creation requires thought, knowledge and a lot of time!
